777ax Privacy Policy — How We Protect Your Personal Data

1. Introduction

777ax ("we", "us", "our") is committed to protecting the personal information of everyone who uses the platform. This Privacy Policy applies to all players who register an account, deposit funds, play games or interact with any part of the 777ax website.

By creating an account on 777ax, you acknowledge that you have read this policy and understand how your personal data is handled. If you do not agree with any part of this policy, please do not register or continue using the platform.

This policy should be read alongside the Terms and Conditions, which govern your overall use of the platform. Where the two documents address the same topic, the Terms and Conditions take precedence on matters of platform rules.

2. What Data We Collect

We collect different types of information depending on how you interact with the 777ax platform. Below is a breakdown of the main categories.

Account Registration Data

When you create a 777ax account, we collect the information you provide during sign-up:

• Full name as it appears on your CNIC
• Date of birth
• Mobile number (used for JazzCash, Easypaisa or account verification)
• Email address
• Chosen username and password (stored in encrypted form)

Identity Verification (KYC) Data

For identity verification purposes — required before withdrawals are processed — we may collect:

• CNIC image (front and back)
• Proof of address documents such as a utility bill or bank statement
• Confirmation of payment account ownership matching your registered name

Financial Transaction Data

All deposit and withdrawal transactions on 777ax are recorded. This includes:

• Transaction amounts in PKR
• Payment method used (JazzCash, Easypaisa, Raast, bank transfer, debit card)
• Transaction timestamps and reference numbers
• Mobile wallet numbers or bank account details linked to your transactions

Gameplay and Activity Data

We record your in-platform activity to maintain accurate account records and ensure fair play:

• Games played, bet amounts and outcomes
• Sports bets placed including markets, stakes and results
• Bonus usage and wagering progress
• Login history including timestamps and approximate location data

Technical and Device Data

When you access the platform your device sends certain technical information automatically:

• IP address
• Device type and operating system
• Browser type and version
• Pages visited and time spent on the platform
• Referring URL (how you arrived at the 777ax website)

3. How We Use Your Data

The data 777ax collects is used strictly for operating and improving the platform. We do not use your data for purposes unrelated to your account or the services you've signed up for. The primary uses are:

• Account management — Creating and maintaining your account, processing login requests and managing account settings.
• Payment processing — Handling PKR deposits and withdrawals through JazzCash, Easypaisa, Raast and bank channels.
• Identity verification — Confirming you are who you say you are before significant withdrawals, as required by standard KYC practice.
• Fraud and security — Detecting suspicious login activity, duplicate accounts and payment fraud.
• Fair play enforcement — Reviewing gameplay logs to identify collusion, bonus abuse or use of prohibited tools.
• Customer support — Using your account information and transaction history to resolve queries and disputes efficiently.
• Platform improvement — Analysing aggregate usage patterns (not linked to individual identities) to improve navigation, game selection and payment flows.
• Communications — Sending account-related notifications such as transaction confirmations, verification requests and policy updates.

4. Who We Share Your Data With

777ax does not sell personal data to outside parties. However, certain categories of service providers require access to specific data to deliver the services connected to your account. Sharing is always limited to what is necessary for the specific purpose.

Payment Processors

When you make a deposit or request a withdrawal, your transaction details are shared with the relevant payment provider — JazzCash, Easypaisa, Raast or your bank — to process the payment. These providers operate under their own privacy and security frameworks. 777ax shares only the data needed to execute the transaction.

Identity Verification Services

During KYC checks, identity documents may be reviewed by a third-party verification service. These providers are bound by strict data protection obligations and use your documents solely for the purpose of confirming your identity for 777ax.

Fraud Prevention

To protect the platform and all players, 777ax may cross-reference device and IP data with fraud prevention databases. This helps identify known fraudulent patterns without exposing your personal information to unrelated parties.

Legal Requirements

In cases where 777ax is required by law or a legitimate legal process to disclose personal data, we will comply with that requirement. We will, where legally permissible, notify you of any such requirement before disclosing your data.

5. Cookies and Tracking

777ax uses cookies and similar tracking technologies to operate the platform correctly, remember your session and gather anonymised usage analytics. Here's a breakdown of the types used:

Essential Cookies

These are required for the platform to function. They keep you logged in during your session, maintain your cart or game state, and ensure security tokens work correctly. Without these cookies, the platform cannot operate normally. Disabling them will prevent you from logging in or playing.

Analytics Cookies

We use anonymised analytics to understand how players navigate the platform — which pages are visited most, where users exit and how long sessions last. This data does not identify you personally. It is used to improve the platform experience over time.

Performance Cookies

These cookies help us optimise load times and streaming quality, particularly for the live casino section. They store preferences like your last-used game category or preferred view settings.

Managing Cookies

You can manage cookie preferences through your browser settings at any time. Note that disabling essential cookies will affect your ability to use the platform. Analytics and performance cookies can be disabled without affecting core functionality, though some personalisation features may not work as expected.

6. Data Security

Protecting your data is taken seriously at 777ax. The platform uses industry-standard security measures to protect your personal information from unauthorised access, disclosure and misuse.

• Encryption in transit: All data transmitted between your device and the 777ax platform is encrypted using HTTPS/TLS protocols.
• Password storage: Passwords are stored in hashed form — even internally, nobody can read your password. We only verify whether what you type matches the stored hash.
• Access controls: Access to personal data within the 777ax team is restricted to staff with a legitimate operational need. Access is logged and audited.
• Session security: Login sessions expire after a period of inactivity, and unusual login locations trigger additional verification steps.
• Payment data: Full card numbers and mobile banking credentials are never stored on the 777ax platform. Payment processors handle sensitive financial credentials directly.

Despite these measures, no internet-connected platform can guarantee absolute security. You are responsible for keeping your login credentials private and logging out of shared devices after each session.

7. Your Data Rights

As a 777ax account holder, you have the following rights regarding your personal data. To exercise any of these rights, contact the 777ax support team through your account.

8. Data Retention

777ax retains personal data for as long as necessary to fulfill the purpose for which it was collected, subject to any minimum legal or contractual retention requirements. The general retention approach is:

• Active accounts: Personal and transaction data is retained for the lifetime of the account plus five years after closure.
• Financial records: Transaction data is retained for a minimum of seven years for record-keeping purposes.
• KYC documents: Verification documents are retained in line with account retention periods and deleted once no longer required.
• Inactive accounts: If your account shows no activity for an extended period, 777ax may contact you regarding account status before initiating any archiving process.

When data is no longer required under these retention rules, it is securely deleted or anonymised so that it can no longer be linked to you personally.

9. Children and Minors

777ax is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that a minor has registered an account, that account will be suspended immediately, any balance forfeited and the personal data deleted as quickly as practicable.

If you believe a minor has created an account on 777ax, contact support immediately through the platform with details. We take reports of underage registration seriously and act on them promptly.

10. Changes to This Policy

777ax may update this Privacy Policy from time to time to reflect changes in how we operate, improvements in our security practices or updates required by changes in applicable standards. When material changes are made, we will update the "Last Updated" date at the top of this page.

Continuing to use the 777ax platform after a policy update is published constitutes your acceptance of the revised terms. If you disagree with a change, you should stop using the platform and contact support to close your account. Archived versions of this policy are available on request through the support team.